Abstract:
Market Access Providers Limited is the parental functions which started its journey in the field of
Below the Line (BTL). Bangladesh was in the darkness regarding BTL promotions, when the
global requirements pushed few MNC in the beginning stages of BTL for BTL promotions. Market
Access Providers Limited in collaboration with one of the giant MNC started off. With years of
striving and building resources, Market Access Provider Limited became a group.
In this report, consist up with five individual parts. In the first chapter I discussed the background
of my report. I also explained the objective of my study, the scope of my report, the methodology
regarding this report secondary data and information have been used in preparing this report. Like
all study, this report has also certain limitations which were in some cases unavoidable. The second
chapter is all about the company information and tried to focus company‟s mission and vision of
EDISON Group, Symphony, and Market Access Providers Limited. In the third chapter, I gave an
overview of current situation of Mobile Phone Industry in Bangladesh Limited. The fourth chapter
is explained about the business model of Symphony and its one year brand plan as well as SWOT
analysis of Symphony. Finally, in the last chapter, described some recommendations based on
SWOT what I have found while performing in intern.
This is all about my internship report which mainly focuses on Strategic Brand Plan of Symphony
Mobile. The key limitations of this report are, short period of internship, adequate research
experience, and Market access Providers Limited does not provide confidential information.
Though this report has some limitation, it will help me to fulfill my degree, it also helps other
students to make their reports and finally, Symphony may find their positive as well as negative
sides of their activities.
