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    Creating brand perception of “Gourmet Bazar” through digital media company: Medium rare

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    14204104_BBA.pdf (1.146Mb)
    Date
    2018-01-16
    Publisher
    BRAC University
    Author
    Sakif, Sadman
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/9399
    Abstract
    The internship course (BUS400) is a credit course required to finish the Bachelor's Degree at BRAC University. . This report contains my internship involvement of three months at Medium rare. I was appointed in the Digital part first and then I have worked with other departments as well. This report is the reflection of my learning and practices at Medium rare in my internship period from July to September 2017. Initially, I have discussed the outline of Medium rare as an organization, my work involvement and assignments, the significant lessons that I have learnt from my supervisor and co-workers, the experience of working, in actuality, gatherings, managing organizations, fast execution, brief insights about the workplace and about my cooperation with the collaborators and some more. Mainly, This paper examines the marketing strategies applied by Medium rare to promote its client brands through social media. Also analyze the importance of social media tools in order to create a brand perception amongst consumers. Moreover, This report talks about the impact the social media presence has brought upon the business and the performance after I took charge of social media for the businesses and also the challenges that I had to face in the whole process. Finally, the scope of improvement that can done for more development.
    Keywords
    Digital media; Medium rare; Brand perception; Gourmet Bazar
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 29-30).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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