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    System automation facilitating New Product Initiation (NPI) -journey towards modern trade & agile TM&D

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    13104196_BBA.pdf (250.6Kb)
    Date
    2018-01-11
    Publisher
    BRAC University
    Author
    Naieem, Ahmed Omar
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/9374
    Abstract
    British American Tobacco Bangladesh (BATB) is one of the largest multinational companies of the country and brings about two thirds of the revenue generated by the tobacco industry. Operating in a controversial industry, BATB has consistently promoted sustainable business practices and contributed in the fields of education, tree plantation, pure drinking water, solar energy etc. through its rigorous CSR programs. This report describes the learning and experiences derived from working in BATB as an intern for four months. Firstly, I wrote a brief about BATB. I wrote about the background of BATB and their history and also the product they are offering to the customers. Then I gave small description of the department of BATB. I discussed about the works of my department. I discussed what the main tasks of my department are and what they basically do. Through the challenges and practical learning, I have been able to discover my capabilities and lacking. In the process, I have also gained and improved some corporate skills which can be of great value like communication skill, multitasking, flexibility, being calm and humble. Lastly, BATB has also shaped my career plans by making me realize the importance of corporate experience and thus I am planning to work for at least a year before doing my post graduate.
    Keywords
    British American Tobacco Bangladesh; Tobacco industry; New Product Initiation; Trade & agile TM&D
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 25).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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