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    SERVQUAL perception of Prime Bank Limited

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    13304041_BBA.pdf (984.0Kb)
    Date
    2017-12-21
    Publisher
    BRAC University
    Author
    Hossain, Dahlia
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/9323
    Abstract
    Fundamentally in this report basically I worked with servqual perception’s five diameters like reliability, responsiveness, assurance, empathy and tangible. Through this diameter I have shown here the level of customer satisfaction. I have enrolled here general banking sector basically where I have get chance and opportunity to contact and deal with client directly and face to face. Prime Bank Limited is the most prominent bank in this country. They offer different sector with different benefits and facilities to the clients. Their main motive is to grab the attention and loyalty of customer and make them happy and satisfying by fulfill their needs, wants, demands, desires and so on. In short, by providing a premium quality service to the client. Along with they have retail banking, corporate banking, sme banking and different loan scheme where people can able to afford what they want according to their limits. Apart from that Prime Bank Limited is also engaged in corporate social activities for the welfare of the people and the society and they are still doing it. To measure the customer satisfaction and service quality level here I have used twenty survey questionnaires for the clients and also attached it at the last of this report. Through this measurement I have come to know that where the service is good and where the training is needed for increase the service quality.
    Keywords
    Prime Bank Limited; Commercial banks; SERVQUAL
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 23).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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