• Login
    • Library Home
    View Item 
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Analysis of promotional program Square Food & Beverage Limited and Square Toiletries Limited

    Thumbnail
    View/Open
    13204001_BBA.pdf (1.227Mb)
    Date
    2017-12-20
    Publisher
    BRAC University
    Author
    Khanum, Safa
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/9265
    Abstract
    Being an intern of Internal Auditing team of Square Group, I have chosen the topic base on my job responsibilities and practical knowledge which is titled as “Analysis of Promotional Program” of Square Food & Beverage Limited and Square Toiletries Limited. These two are one of the largest and leading Fast Moving Consumer Goods (FMCG) Companies in Bangladesh. This report provides an in-depth analysis and interpretation about their different types of promotional programs (Trade Program, Gift Program and CP Program). Moreover, details about pre requisitions and planning of programs, budgeting and implementation of program, accurate auditing and disbursing rewards for filling up targeted sales are explained through the levels of arranging promotional programs for Company’s business customers and final consumers. After analyzing the overall “Promotional Programs” with its actual outcomes, I have found some issues, those are associated with the levels of these programs. And based on those issues, I have pointed out some actions, which can decrease the possibility of occurring such on-going issues. Therefore, I have tried to apply my theoretical and practical knowledge of finance, accounting, marketing, Human Resource Management and Management information system to prepare the report and to explain the problems in term of benefitting Square’s promotional programs in case of Square Food & Beverage Limited and Square Toiletries Limited.
    Keywords
    Promotional program; Square Food & Beverage Limited; Square Toiletries Limited; Fast Moving Consumer Goods
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 34).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback
     

     

    Policy Guidelines

    • BracU Policy
    • Publisher Policy

    Browse

    All of BracU Institutional RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback