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Observation from field force attachment on distribution excellence

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dc.contributor.advisor Mamoon, Mahreen Mahmood, Ahmed Rosafi 2018-01-28T05:32:14Z 2018-01-28T05:32:14Z 2017 2017-12-20
dc.identifier.other ID 12304033
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. en_US
dc.description Cataloged from PDF version of internship report.
dc.description Includes bibliographical references (page xxv).
dc.description.abstract This internship report has the study of the organization British American Tobacco Bangladesh. It is one of the prominent industries in Bangladesh and has been playing a significant role in the economy of Bangladesh. BATB has appreciable renowned strategies and implementations. I was privileged to get appointed in the Trade Marketing function of British American Tobacco Bangladesh. This has given me the opportunity to acquire a closer understanding of the distribution process and the activities of trade marketing. BATB has four categories of Brands in their portfolio. The trade marketing team is responsible for planning and developing campaigns, promotional activities in all available channels aligned with sales force in order to penetrate market and help reach sales KPI’s. The main purpose of this report is to analyze the marketing activities put forward to develop brand value in a market still in growth period. The report contains some marketing activities that I have personally experienced. It contains results, channels used and the purpose of the marketing campaigns and activities. en_US
dc.description.statementofresponsibility Ahmed Rosafi Mahmood
dc.format.extent 25 pages
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject British American Tobacco Bangladesh en_US
dc.subject Trade marketing en_US
dc.subject Distribution excellence en_US
dc.subject Multinational company en_US
dc.title Observation from field force attachment on distribution excellence en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University B. Business Administration

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