• Login
    • Library Home
    View Item 
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Observation from field force attachment on distribution excellence

    Thumbnail
    View/Open
    12304033_BBA.pdf (610.4Kb)
    Date
    2017-12-20
    Publisher
    BRAC University
    Author
    Mahmood, Ahmed Rosafi
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/9254
    Abstract
    This internship report has the study of the organization British American Tobacco Bangladesh. It is one of the prominent industries in Bangladesh and has been playing a significant role in the economy of Bangladesh. BATB has appreciable renowned strategies and implementations. I was privileged to get appointed in the Trade Marketing function of British American Tobacco Bangladesh. This has given me the opportunity to acquire a closer understanding of the distribution process and the activities of trade marketing. BATB has four categories of Brands in their portfolio. The trade marketing team is responsible for planning and developing campaigns, promotional activities in all available channels aligned with sales force in order to penetrate market and help reach sales KPI’s. The main purpose of this report is to analyze the marketing activities put forward to develop brand value in a market still in growth period. The report contains some marketing activities that I have personally experienced. It contains results, channels used and the purpose of the marketing campaigns and activities.
    Keywords
    British American Tobacco Bangladesh; Trade marketing; Distribution excellence; Multinational company
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page xxv).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback
     

     

    Policy Guidelines

    • BracU Policy
    • Publisher Policy

    Browse

    All of BracU Institutional RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback