Abstract:
Kingston Holidays is a relatively newly opened travel agent, operated by skilled and
sophisticated resources with the mission to serve the best in the arena of travel and
tourism. Its main service is to provide best tour packages in neighboring country such
as India, Nepal, Bhutan, Thailand, Singapore, Malaysia, Sri Lanka, China and
Indonesia with the most affordable worth and professional guide support. Kingston
Holidays aims to let people venture into new places with undiscovered beauty. Their
main services include tour packages, ticketing services, visa services and money
exchange services. These all services combined the followings: arranging the tickets,
assistance on arrival, accommodation, breakfast, lunch and dinner, sightseeing with
professional tour guide, return airport transfer, visa assistance, 24 hours helpline and
money exchange services as well.
The survey findings are more or less satisfactory for the Kingston holidays. Majority
customers which are 45%, choose Kingston holidays because of their experience
which is positive sign for the company. 68% of the total respondents are agree with
that, Kingston holidays provide the services what they are committed to provide while
17% are highly disagree with that statement. They should give more concentration on
that 17%. As we all of know marketing and sales is the heart of an organization. The
whole business depends on the sales team. Majority 63% are agreeing with that, the
sales agent was professional and catered instinctively to their needs. 59% of the total
respondents said that, the sales agent was well informed and provided the necessary
information materials. But 67% remain neutral when they were asked that, based on
the service provided by the Kingston holidays; will they prefer them in near future for
travel? Yeas Kingston holidays has the facility of customized service but even though
78% customers thought that, Kingston holidays need be more customer driven, while
17% customers recommend that, improvement of the accommodation is much
needed. Another finding suggests that, 63% customers come to know and or prefer
Kingston holidays from hearing their friends, family members, colleagues. That
indicates they need to focus more on advertisement and branding. According to the
research findings, about 57% agree that the service provided by the “Kingston
Holidays” are satisfactory and well managed. Yes the percentage is good but they
should focus more on increasing that number. Along with that, they should also focus
on 19% customers who said that, they are somewhat dissatisfied.
