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dc.contributor.advisorAziz, Dr. Mohammed Tareque
dc.contributor.authorFerdaus, Jannatul
dc.date.accessioned2018-01-16T05:00:44Z
dc.date.available2018-01-16T05:00:44Z
dc.date.copyright2017
dc.date.issued2017-05-25
dc.identifier.otherID 13104154
dc.identifier.urihttp://hdl.handle.net/10361/9078
dc.descriptionThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.en_US
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (page 49).
dc.description.abstractModern era is the era of advertising and the probability of success of advertising is not only decided by the quality of creativity. The practice of media planning, buying and implementation play a vital role for successful campaign to get the optimum result from advertising. There has been a large scale of expenditure behind television, radio and press media. To use the investment wisely media planning is done. Asiatic Mindshare Bangladesh mainly dealt with the media planning and buying. Moreover, to make an efficient plan a planner needs to use some tool such as media express and NMS, to get the data of current media scenario. However, after getting the clients brief a planner starts doing research with the data, and make a best schedule by keeping the top channels and programs in mind which perfectly goes with the product or service. Focus of the report is mainly the service development process of Asiatic mindshare. Therefore, to make the reader understand about the service development process, how the planning of bkash biometric campaign has been made is mentioned here. On the process of preparing a media campaign plan on bkash biometric campaign some information came out which are helpful to understand media exposure of socio economic class C, D &E.en_US
dc.description.statementofresponsibilityJannatul Ferdaus
dc.format.extent52 pages
dc.language.isoenen_US
dc.publisherBARC Universityen_US
dc.rightsBRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectMedia venture administration organizationen_US
dc.subjectService development processen_US
dc.subjectAsiatic Mindshare Ltd.en_US
dc.titleService development process of Asiatic Mindshare Bangladesh Ltd.en_US
dc.typeInternship reporten_US
dc.contributor.departmentBRAC Business School, BRAC University
dc.description.degreeB. Business Administration


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