Abstract:
Modern era is the era of advertising and the probability of success of advertising is not only decided by the quality of creativity. The practice of media planning, buying and implementation play a vital role for successful campaign to get the optimum result from advertising. There has been a large scale of expenditure behind television, radio and press media. To use the investment wisely media planning is done. Asiatic Mindshare Bangladesh mainly dealt with the media planning and buying. Moreover, to make an efficient plan a planner needs to use some tool such as media express and NMS, to get the data of current media scenario. However, after getting the clients brief a planner starts doing research with the data, and make a best schedule by keeping the top channels and programs in mind which perfectly goes with the product or service. Focus of the report is mainly the service development process of Asiatic mindshare. Therefore, to make the reader understand about the service development process, how the planning of bkash biometric campaign has been made is mentioned here. On the process of preparing a media campaign plan on bkash biometric campaign some information came out which are helpful to understand media exposure of socio economic class C, D &E.
