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    Overall marketing strategies of Daraz Bangladesh Ltd

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    ID-13304082_BBA.pdf (769.8Kb)
    Date
    2017-12-19
    Publisher
    BRAC University
    Author
    Adnan, Kazi Md. Nafis
    Metadata
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    URI
    http://hdl.handle.net/10361/8949
    Abstract
    Ecommerce has opened a new era of shopping for the consumers of Bangladesh. It has created a new trend of online shopping in the country within a very short period of time. In this entire report I have tried to come up with the marketing strategies that Daraz Bangladesh Ltd. who is in the top position in ecommerce sector in Bangladesh uses. In the chapter 01, I gave a brief introduction of the company where the organizational chart of the company, mission and vision etc could be found. Then, in chapter 02 I gave the introduction of this report. After that, in chapter 03 I gave my job description where my tenure of employment, remuneration & work station details could be found. Then, in Chapter 04 I gave the methodology of data collection where I gave brief details about how I have collected the required data for this report. After that, I gave results and discussion in Chapter 05, where the motive of the report cab be found. Then, in Chapter 06 I gave the major findings of this report, where I have described results of my report. After that, I gave some recommendations that could be helpful for the company in future in Chapter 07. Moreover, Chapter 08 I gave the conclusion of this report. Furthermore, in chapter 09, I gave the appendix part where the interview questionnaire is available. Finally in Chapter 10, I gave the references part.
    Keywords
    Marketing strategies; Daraz Bangladesh; Marketing mix
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 46).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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