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    How the brand identity of the Holy Crab was improved through social media marketing by Chromatic Limited

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    13104249_BBA.pdf (1.623Mb)
    Date
    2017-08-29
    Publisher
    BRAC University
    Author
    Hassan, Emad Bin Mohammad
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/8942
    Abstract
    Chromatic Ltd is a company that specializes in advertising for businesses all over Bangladesh. It incorporates the skills of many intellectuals and artistic innovators to successfully advertise the clienteles that ask for assistance. As a collective whole, all the members of Chromatic Ltd. provide superior service in Bangladesh. The employees work with efficiency and creativity in order to grow as a company and help those companies which desire the same. Visualizers, art directors, brand and production executives, and web developers come together to aid economic growth for businesses. Opportune for this time, I was able to gain knowledge for understanding the new and innovative methods of managing and executing great results for businesses of the new generations. Working with a media and advertising team instigated the fact that I had to partake in making different business campaigns. This report exhibits my time and work experience at Chromatic Ltd. and the services that are provided. New methods for emerging businesses are discussed as well. Additionally, I display the analysis of social media advertising and the implementation of such on The Holy Crab Bangladesh, a restaurant clientele. Facebook was used for advertising through social networks and the rates of attention and effectiveness were analyzed and depicted conclusively
    Keywords
    Social media marketing; 360° advertising agency; Holy Crab; Chromatic Limited
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (pages 32-33).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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