Risk management and corporate strategy practices of NovoTel Ltd
MetadataShow full item record
In light of Bangladesh's substantial economic growth, increasing tendency and client penetration rates, and the liberalization process is taking place in the telecommunication industry. Bangladesh Telecommunication Regulatory Commission (BTRC) is the regulatory authority for this sector, overseeing licensing and policy etc. Presently, it is one of the biggest sectors of Bangladesh. As a populous country, its huge market has attracted many foreign investors to invest in this sector. There are four levels of telecommunications practices exist in our telecommunication structure. These levels are; ANS-Access Network Service, ICX-Interconnection Exchange, IOS-IGW Operator Switch & IGW-International Gateways. ANS is mainly mobile operators and land line connection (or PSTN-Public Switch Telephonic Network) who facilities national communication. Apart from we have some international incoming and outgoing calls. In everyday on an avg. 60 million international calls are being terminated. This termination is done by licensed IGWs in Bangladesh. This operation is mainly executed by Voice over the Internet Protocol. ICX only make interconnection between ANS & IOS. Earlier we had only three licensed IGW (NovoTel Limited, Mir Telecom & Banglatrac Communication) as per BTRC approval in 2008. Recently BTRC has issued 19 more licenses for IGW operation. NovoTel is one of the established IGW service providers. It started its operation in 2008. Presently NovoTel is conducting around 120 millions international calls in different destination around the world. NovoTel is mainly focuses on Middle-east, American countries, UK & European countries. This IGW operation is fully technology based and NovoTel always concern on upgraded or developed technology for strong infrastructure support to conduct quality service. That’s why NovoTel has created a good image for quality international call service and this has been considered as core competencies. In this IGW operation proper risk management is very essential, otherwise this will be difficult to sustain in competitive business scenario. NovoTel also manage their all business related risk efficiently & effectively. Apart from Novotel is practicing different business strategies to maintain its market position. NovoTel is conducting some related and unrelated business diversification. In case of related business diversification, recently it has got license for ITC (International Terrestrial Cable) & IIG (International Internet Gateway) operation. On the other hand, NovoTel has some other business concern like; NovoAir (Aviation service), Tusuka (Textile) etc. Additionally, NovoTel has developed business alliance with existing IGWs for international call (or volume) termination. This 4 business practices will help NovoTel to maintain market position in future business scenario. NOVOTEL must differentiate itself and capture market share - through innovation - within the telecom industry.