• Login
    • Library Home
    View Item 
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Sales distribution strategy of Lecture Publications Limited

    Thumbnail
    View/Open
    14304158-BBA.pdf (454.1Kb)
    Date
    2017-12-06
    Publisher
    BRAC University
    Author
    Kamal, Md.Mostafa
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/8903
    Abstract
    As a part of my under graduation program, I have completed my internship in this organization. During the period of my internship, I was officially appointed to work in the sales & marketing department. In publications industry of Bangladesh Lecture Publications Ltd. (LPL) is one of the renowned publications house having about more than 500 books (guides, text, creative & reference). It became public Limited company in 2006. Lecture is the market leader in Bangladesh and now expending its business in other countries. The major objective of this report is to investigate the sales distribution strategy of the Lecture publications Ltd. It is a descriptive research in nature. Most of the data are collected from both primary and secondary sources. But major parts of the report I have prepared by secondary data. I have studied almost all relevant departments of LPL R & D, Accounts, IT, Production, HR and Admin and Marketing, In the first section, I discussed introduction and other formalities like the background, current performance, management team and key functional areas which I had to maintain to make my report worthy one. In second section describes my overall assignments and works conducted during the internship program. The next section I have described about the research works I have done. Finally I have discussed about the problems and also some recommendation of Lecture Publications Ltd
    Keywords
    Omicon Group of Industries Ltd.; Sales and marketing; Lecture publications
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 40).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback
     

     

    Policy Guidelines

    • BracU Policy
    • Publisher Policy

    Browse

    All of BracU Institutional RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback