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    Paid online advertisement optimisation at UpoharBD.com

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    13304108-BBA.pdf (1.601Mb)
    Date
    2017-12-06
    Publisher
    BRAC University
    Author
    Saha, Sumit Kumar
    Metadata
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    URI
    http://hdl.handle.net/10361/8898
    Abstract
    UpoharBD is one of the oldest and leading online gift stores in Bangladesh. People from all over the world can purchase gifts and sent to their dear ones by UpoharBD. In this report, I included the methods video content creation for promotion and other purpose. I mentioned how to create ad campaigns video and display ad campaigns for website traffic gain, awareness creation and sells purpose. In this report, I have discussed the process of successful digital marketing plan. I have prepared this report into four major chapters. Firstly, I discussed about the background and origin of the report. The second chapter is about the company related information, the business operation model of the company and my responsibilities for the organization. The third chapter is about my working process, content creation, promotional planning and implementation and analyzing the data founded from the promotion and other research. The last chapter is about my learning and recommendation for the business
    Keywords
    UpoharBD.com; Online gift stores; Digital marketing; Online advertisement
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 46).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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