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    Branding principles practiced by ARITS Ltd.

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    12104166_BBA.pdf (391.5Kb)
    Date
    2017-05-06
    Publisher
    BRAC University
    Author
    Deepto, Moinul Hussain
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/8835
    Abstract
    ARITS Limited is one of the fast growing software development firm in Bangladesh. Commenced its operation from mid-2015 and has since been able to establish connectivity with locally as well as internationally. ARITS Limited develops Web applications, Mobile applications, Business Solutions such inventory management system, restaurant management system, delivery management system etc. When one business is making another solution, they have an important role to play. Software firm in Bangladesh is advancing overtime and the scope of strong branding increases alongside. My report is based on the branding principles practiced by ARITS Limited. There are two major part of the report. First part is the organizational part, which provides the overview of the company, describes the product and service it facilitates, structure of the business and most importantly it describes as I being an intern in this company, the key responsibilities I performed during the time period and also the major key responsibilities. The second part is project part, which describes the background of the context, problem statement and the theories that ARITS Limited uses for its brand principle practice and explains the competitive advantages of the company.
    Keywords
    ARITS Ltd.; Computer software
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 18).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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