Web usability of Pickaboo.com
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E-Commerce has created its own place in Bangladesh and giant companies are also start investing in it. Keeping harmony with market Edison Group also started their E-Commerce site name “Pickaboo.com”. Their web usability is analyzed in this report. As it is a startup company of EDISON Group, I got opportunity to work from the very beginning of an e-commerce website. Meanwhile, I got to know about the e-commerce companies that are concern and putting an effort for web usability in this emerging era of this sector in Bangladesh. In my analysis, some issues have been identified in the website. Those issues do not allow Pickaboo.com to have a better search engine optimization and user friendliness. Due to those issues, website is facing huge bounce rate and that is a reason of showing low ranking in Google. So that I come up with some recommendations which will help Pickaboo.com to solve these issues. Before coming up with any conclusion based on this report it must be considered that the report has been prepared within a very short period of time and with limited data access as per company’s confidentiality policy. However, still the report may be helpful for any further study of Web usability of Pickaboo.com.