Abstract:
bKash Limited is a subsidiary of BRAC Bank. It was first originated in 2010 as a joint
venture between BRAC Bank Limited, Bangladesh and Money in Motion LLC, USA.
Mainly it is a private limited company which is created especially to provide mobile
financial services in Bangladesh. Its mission is to provide affordable, suitable,
convenient and consistent financial service towards the consumers. More than 70
people among each 100 of the population of the country live in rural areas where
access of the formal financial services is difficult. But these are the people mostly in
need of such services. And that is why bKash’s main focus is to serve the deep rural
people.
bKash is promising their user’s to make life more easy and comfortable day by day by
providing attractive and extraordinary products and services. bKash is proud to serve
more than three (3) crore of it’s consumers through a number of two (2) lac agents.
Consumers can now send money anywhere, pay bill, shop and buy airtime through
bKash. bKash provides some core and experiential benefits to their users. bKash
ensures it’s users to be fast, secure, convenient, affordable and nationwide.
This report contains a brief finding of the consumer satisfaction on the products and
services of bKash Limited. The history and organizational background of bKash is
also summarized in the report. Moreover, a survey report, analysis and its finding
have been included to reach to a result and find some recommendations about the
consumer satisfaction of bKash Limited.
Furthermore, I have also included each and every detail of the tasks and
responsibilities that I had to follow within my three months long internship period.
There is a brief informational summary on my department as well as about it’s
hierarchy. Adding to that I have also included the extended tasks and responsibilities
that I had to follow within the period.
