• Login
    • Library Home
    View Item 
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Different Touch - focusing on campaign

    Thumbnail
    View/Open
    11204029-BBA.pdf (1.904Mb)
    Date
    2017-11-05
    Publisher
    BRAC University
    Author
    Ahmed, Saif
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/8761
    Abstract
    The internship report focuses on the experience I have gathered being an intern in the Marketing department of Different Touch which is the working for many renowned national and multinational brands. I have mostly looked into the marketing campaign that Different Touch worked on. Different Touch has always provided quality service since its inception in 1997. The company’s operations include a huge number of services which they deliver using different medium. I have shared a detailed insight about my work experience at Different Touch along with a detailed job description where I had to work with local government, conducting research through visits and periodic surveys, brainstorming, planning and implementing ideas on how to execute Different Touch's services in the best possible manner. I have written about the project I worked on such as “Street Drama”, “Pohela Boishakh Road Show”, “Documentary on Prime Minister Sheikh Hasina ’s Vow- No Children to be left on the Streets.” for Aparajeyo Bangladesh, an NGO working for safety of street children. I have worked on planning and positioning the campaign so as to make the message more effective and also to retain these campaigns in the consumers' mindsets. I have also mentioned about how the message and positioning of the message was done for these projects in an attempt to make the brands more retain these brands in the consumers' mindsets.
    Keywords
    Different Touch; Aparajeyo-Bangladesh (AB); Street children in Bangladesh
     
    Description
    This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 27).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback
     

     

    Policy Guidelines

    • BracU Policy
    • Publisher Policy

    Browse

    All of BracU Institutional RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback