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    Effect of digital media on consumer purchasing decision

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    13304095_BBS.pdf (898.2Kb)
    Date
    2017-12-07
    Publisher
    BRAC University
    Author
    Siddique, Rudmila
    Metadata
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    URI
    http://hdl.handle.net/10361/8741
    Abstract
    The objective of the study - "The effect of digital media on customer purchasing behavior" was to look at the viability of online advanced correspondence as a medium for showcasing concerning the vehicle business particularly the traveler auto portion. With people and organizations alike grasping the advanced transformation, using web based intuitive instruments to impart, settle on choices and encourage buys, profiting by this worldwide pattern is surely a best need for car organizations. An endeavor has been made to comprehend the range of web as a correspondence medium also, its part in conveying potential clients to the dealership showrooms. The examination was directed by overseeing a poll to a specimen of 121 respondents of changed statistic foundations. 19 paper , journal and conference paper has been considered for further study . Also interview has been taken . It was discovered that however a dominant part of individuals allude to online advanced correspondence sources and discover them dependable and valuable, TV publicizing and informal exchange were the most instrumental in pushing potential purchasers to the showroom. This infers however online computerized correspondence is a tense device in passing on data to clients, it isn't yet the most across the board and powerful medium.
    Keywords
    Digital media; Customer behavior; Purchase behavior
     
    Description
    This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 21).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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