Daraz Bangladesh as an e-commerce site and the activities of its key account management
AuthorChowdhury, Irfan Noor
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We are living in the era of globalization and E-commerce advancement. Our day to day lives and livings heavily rely on internet. In this report I have tried to discussabout the overall e-commerce industry of Bangladesh and the impact of its key account management. Daraz Bangladesh started its journey in Bangladesh in September 2013, within a very short period of time it grabs people attraction and popularity thus it became the number one online retailer of Bangladesh. World’s largest internet incubator Rocket internet is the venture of Daraz. It follows the model which name is E-bay. In E-bay model the website works as a bridge between the buyers and sellers. Daraz is mainly an online marketplace where there are different online shops and multiple sellers. People visit Daraz’s website just like an actual marketplace to choose their desired item.Daraz follows the commission model on each and every sales. People from all over country can enjoy the easiest payment facilities of payment via cash on delivery. All customer have to do is to place the order on Daraz’s website, the delivery service man will bring the product to their mentioned address. From early days to till now Daraz’s has some issue regarding their delivery system. Soon the issue will resolve as the company is very much well aware of their customers satisfaction as well as their service. Gradually, the delivery system is getting really smooth and customer complaint has decreased in good numbers. Daraz also provide opportunities to their seller regarding promoting their product via social media, Google search engine optimization (SEO) and newsletters.By 2016, Daraz Bangladesh is collecting good amount of commission from their seller. The idea is to reach the break-even point. Though the idea of online business and the journey of Daraz is new in Bangladesh but they actually established their name in peoples mind. It became possible because Daraz spend a lot of money initially on their marketing campaign therefore they attracts huge amount of seller within a very short period of time. The buyer can find almost everything on Daraz. The verities of product categories also increasing day by day. Recently they are planning to add Motor bike and recondition car in their product categories. A huge number of customer visits the site every day. Another interesting strategy of Daraz is that, they do not want to give the sell to only to the selected sellers, they want all their sellers to get the sell. That is why there is no option of direct promotion through money, all the sellers have to climb up the stairs to get the desired promotion, and they just cannot get it right away. Daraz Bangladesh actually change and set their plans in weekly basis like combo offers, discounts, double taka offer, coupon offer etc. Therefore customer always found something new here.