• Login
    • Library Home
    View Item 
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Churn reduction in Banglalink

    Thumbnail
    View/Open
    13304013_BBS.pdf (1.368Mb)
    Date
    2017-12-17
    Publisher
    BRAC University
    Author
    Ehsan, Asif
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/8737
    Abstract
    Banglalink has started its journey in February, 2005 with the aim of providing telephony service to the all segments of the customer within an affordable price. Banglalink the second largest telecom operator in Bangladesh in terms of market share. This mammoth success would not have been possible without the satisfaction and retention of the loyal subscribers. This report starts with the insight of the organization including Banglalink`s history, vision, mission, goals, strategies, product and services, activities and performances. It also demonstrates the current competition of Banglalink and the current scenario of what actually is happening in customers mind. This paper also illustrates that what are the factors that leads to customers of Banglalink to switch to other operators and described properly, based on that a hypothesis was created and tested. The study also concentrates on the perception of customers of Banglalink as a qualitative research was done with a respondent of 106 all the data was collected through primary data which was only used by me on this study purpose. This paper talks about what lead customers to dissatisfaction as well as the impact of promotional offer over their purchase behavior, other factors like service usage and switching cost are also considered in the study. Moreover, some recommendation was given at the end which could help Banglalink to reduce churn rate among their existing customer. However, Banglalink should be engaged in continuous market research in order to come up with the suitable or matching products according to the customer requirements so that can retain more customers in future.
    Keywords
    Banglalink; Churn reduction
     
    Description
    This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 26-27).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback
     

     

    Policy Guidelines

    • BracU Policy
    • Publisher Policy

    Browse

    All of BracU Institutional RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback