• Login
    • Library Home
    View Item 
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Igloo: building long-term relationship through corporate sales

    Thumbnail
    View/Open
    13104147-BBA.pdf (4.466Mb)
    Date
    2017-08-21
    Publisher
    BARC University
    Author
    Rahman, Mahfuzur
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/8724
    Abstract
    This report focuses mainly on the operation and execution process of Corporate Sales, Channel Development & Public Relation department of country’s largest Ice Cream brand, Igloo. In this report, all the practices done by Igloo to build up long term relationship with its clients has been mentioned. As the market leader of the country’s ice cream industry, Igloo has always been concerned to come up with new business plan in order to maintain the market share and keeping them ahead from the competitors. Launching a new department called Corporate Sales to build and maintain the customer relationship is one of the few approaches. Throughout the report, all the operational activities done by this department has been mentioned. On top of that, the overall marketing activates of Igloo has also been highlighted in this report from a bigger perspective. Igloo’s current market share, marketing strategies, its competitors, its straights, weakens, threat, opportunities and its different communication strategies has been a bigger part of this report. I have tried to evaluate Igloo’s marketing activates with different marketing theories such as “Corporate Marketing Mix”, “SERVQUAL Index” etc. Both the Primary and Secondary data have been used to conduct this study. The consumer survey and organization is the main sources of the Primary data used in this report. Different scholarly articles and publications has been used as a source of secondary data. Various news articles have also been used to conduct this report
    Keywords
    Igloo; Corporate sales; Abdul Monem Limited; Ice cream brand; Corporate marketing mix; SERVQUAL index
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (pages 79-80).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback
     

     

    Policy Guidelines

    • BracU Policy
    • Publisher Policy

    Browse

    All of BracU Institutional RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback