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    Customer satisfaction of Pickaboo.com

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    13104094_BBA.pdf (624.2Kb)
    Date
    2017-08-23
    Publisher
    BRAC University
    Author
    Faiza, Fahmida
    Metadata
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    URI
    http://hdl.handle.net/10361/8696
    Abstract
    E-commerce sector is an emerging sector in Bangladesh. Pickaboo holds the 2nd position in e-commerce sector with a high market growth. But it is tough to hold the position because of the market is too much competitive. To keep customer satisfied company need to be informative. To make the customer happy each and every department has to be responsible. Pickaboo has to give individualized attention to each customer. The internship is a kind of on the job training. Students get an idea about the organization through working in an organization. In chapter one discussed the organization details. Like, company profile, mission, vision, and goals of Pickaboo. Then the department of the organization, details of the product line, operation details and CSR activity of the Pickaboo. My job responsibility during my internship period and the function of my department have included in chapter two. In chapter three I have include the objective of the report, also the methods I have followed to get data and some challenges what I have face . Most importantly in chapter three I have analysis the data regarding customer satisfaction of pickaboo,com. Which is the main part of the report. In e-commerce sector, people give priority product and service in the same way. I am trying to measure the customer satisfaction level of pickaboo service quality and performance and also products. Finally, I enclosed my report through Recommendation and conclusion for Pickaboo, by which Pickaboo can increase its service quality based on customer demand to be more successful. Working in Pickaboo was a great experience. I have enjoyed every bit of time; it will help me for building up my career.
    Keywords
    Pickaboo; Customer satisfaction; E-Commerce
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 32).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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