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    Media planning of Unilever

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    13104116-BBA.pdf (1.103Mb)
    Date
    2017-04-18
    Publisher
    BRAC University
    Author
    Deep, Mahrab Masud
    Metadata
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    URI
    http://hdl.handle.net/10361/8652
    Abstract
    The research has been carried out as a part of BBA program and submitted as a part of the Internship Program of the researcher. The researcher tried to identify the best platforms of acquiring highest GRP. The researcher worked in the television, press and radio planning department of Asiatic Mindshare and got acquainted with media planning process. The company mainly deals with media planning, media buying and implementation. Modern era is the era of advertising and the probability of success of advertising is not only decided by the quality of creative. The practice of media planning, buying and implementation play a vital role for successful campaign to get the optimum result from advertising. There has been a large scale of expenditure behind television, radio and press media. To use the investment wisely media planning is done. In this study the researcher tried to describe the tools used in media planning. This is a quantitative research, done in a very professional way, to present the operations done by media agencies and media planning process. On the process of preparing media activities plan on Unilever. Some information came out which are helpful to understand media exposure of socio economic class C,D & E
    Keywords
    Media planning; Unilever; MindShare; Media investment management company; WPP; Group M
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 31).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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