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    Different effective promotional materials and strategies of SQUARE Pharmaceuticals Limited

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    13104008_BBA.pdf (1.283Mb)
    Date
    2017-07-24
    Publisher
    BRAC University
    Author
    Shakib, MD.Nazmus
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/8619
    Abstract
    This report based on “Different Effective promotional materials and strategies of Square Pharmaceuticals Ltd” Report provides a complete overview of the company’s different approach to promote 850 pharmaceuticals products. The report contains the company’s profile and information about the company’s vision, mission principal activities, objectives, locations and organization structure. The report also includes financial information and analysis, SWOT analysis, and Future prospect of the company, the mission and vision of the company, activity of infield promotion activity, national distribution of product, Process of setting market price of product, different activities of different department, and position of different company based on market share. This report provides information about effectiveness of different promotional materials from the perspective of doctors. Therefore the analysis was based on survey of more than 50 doctors. This survey helps a lot to understand the point of view form different doctors. During survey many suggestions from doctors also helps a lot to full fill the effectiveness of this report. Many different strategies of promotion product like arranging seminar, celebrating different events, discount to different product etc also included into the report.
    Keywords
    Square Pharmaceuticals Limited; Promotional materials and strategies; SWOT analysis
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 101).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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