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    After sales service of Grameenphone Ltd

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    13104040_BBS.pdf (797.7Kb)
    Date
    2017-02-28
    Publisher
    BRAC University
    Author
    Saha, Kisan
    Metadata
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    URI
    http://hdl.handle.net/10361/8546
    Abstract
    After sales services make up a big portion of business when it comes to achieve customer satisfaction. Grameenphone has been working for quite a good amount of time to be the top organization in that section. This report basically shades light on the whole customer service portion of the Grameenphone. From this report anyone can gain a good knowledge about the after sales services providing procedure of Grameenphone. This report is prepared fully based upon the knowledge gathered from experiences. The information shared in this report are totally fresh from the learnings from the working experience. The customer service of Grameenphone is divided into three sections: Customer Care Center, 121 Hotline and Online Communication. Throughout this report the reader will be able to know the benefits and problems all the related parties of Grameenphone get and face while serving the biggest group of customers. Apart from discussing the mediums of providing after sales service, the report tells about Net Promoters Score (NPS), a tool to measure the level of customer loyalty that is received and tried to increase through these mediums of customer service. The process of knowing how likely customers are willing to promote Grameenphone also comes with a few benefits and problems. Also in this report are included how well Grameenphone is doing against its competitors with all its strengths and weaknesses and what the upcoming opportunities and threats are for the company from the external world.
    Keywords
    After sales services; Grameenphone
     
    Description
    This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 45).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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