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    Comparative market analysis of RobiAxiata LTD

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    12204048_BBA.pdf (768.8Kb)
    Date
    2017-01-05
    Publisher
    BRAC University
    Author
    Tasneem, Anika
    Metadata
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    URI
    http://hdl.handle.net/10361/8532
    Abstract
    This is a report on „Comparative Market Analysis of RobiAxiata LTD‟. Since I have done my internship under market operations, my project is about their comparative market analysis. RobiAxiata Limited was formerly known as Telekom Malaysia International (Bangladesh) and recently it has merged with another telecom operator which is Airtel Bangladesh. The company‟s objectives, purpose, vision and mission are also given in this report. Company‟s managerial structure and divisions are shown here. Rob offers mainly three types of products and services, which are Prepaid/postpaid packages, internet and VAS. The comparison of Robi‟s different packages with other operators‟is shown in table form. My job at Robi is described in this report which includes my routine works and other different works at internship. I have done some surveys and analyzed them which were based on customer preference, customer satisfaction and dissatisfaction, operator preference based on different characteristics and the results are described in the report. There were some limitations while preparing the report. Finally I had some recommendation to Robi which I felt would be beneficial for them to follow.
    Keywords
    Market analysis; Robi Axiata LTD
     
    Description
    This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 40).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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