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    Practical observation and analysis of partnership management in The Daily Star

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    12104176_BBA.pdf (1.136Mb)
    Date
    2017-05-02
    Publisher
    BRAC Univeristy
    Author
    Hasan, Mahodi
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/8519
    Abstract
    We are living in the 21st century where everything is based on communication and we are fully depended on media. Modern societies and media relate to each other. From the moment, we woke up till we go to sleep we are constantly attached to communication in a different form. A newspaper is one of the most significant media and communication component which is related to our daily life and of our social life. From the very beginning of the society, it is the most common, famous and mostly used medium around the globe to convey the latest news to the readers. The role of a newspaper is not limited in delivering news to the entire world but it also creates public awareness amongst the people. In this paper, we will see how to reach the targeted audience. How we set our partnership program to make people aware and known to our brand. How the youth and the other people are engaging and choosing The Daily Star to meet their source of information. Partnership management is working on that stage in which we promote The Daily Star to the targeted people.
    Keywords
    The Daily Star; Partnership management
     
    Description
    This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 17).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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