Abstract:
This report has been presentable based on reflections assembled about the company and
via direct contact with the consumers in question. The internship involved a huge myriad of
different functions and roles to play, but the focus of this report is on the consumer survey to
analyze their opinion towards consumer premiums. Nestlé believes that the ultimate consumers’
opinions and word of mouth is immensely valuable towards better future planning of consumer
premiums and the best time to give such offers. The report gives an overview into Nestlé, its
product range, Nestlé Bangladesh Limited, its vision, mission, SWOT and then delves into the
sales function and the responsibilities of a sales intern.
The project, “Exploring Consumer approach towards MAGGI consumer premiums
in Dhaka Metro” was undertaken to have a better understanding of consumer landscape,
income, family size, shopping pattern, expenditure on MAGGI products and the impact of
consumer premiums towards higher purchase. The purpose of the survey was to assess the more
desired consumer premium and to utilize the feedback in strategic planning towards better and
innovative premiums in future. The report also gives a clear idea of recommendations based on
our findings taken in order to deliver better desired premiums.
