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    Distributor performance Analysis of ABB Ltd.

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    14164023_BBA.pdf (647.7Kb)
    Date
    2016-12-13
    Publisher
    BRAC Univeristy
    Author
    Nahar, Iffat
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/8409
    Abstract
    ABB Ltd. is a pioneering technology leader that is writing the future of industrial digitalization. For more than four decades, ABB Ltd. has been at the forefront, innovating digitally connected and enabled industrial equipment and systems. With a heritage spanning more than 130 years, ABB Ltd. operates in more than 100 countries and employs around 135,000 people. In Bangladesh, ABB Ltd. started it operation from 2002. ABB Ltd. conducts its business through distributor channels in Bangladesh. The report will cover the present financial aspects of ABB Ltd. in Low Voltage Products. The report will focus on the present performance of distributor, how to improve their marketing strategy to grab new and untouched market; to find out ABB Ltd.’s market share in the industry. It will also cover the challenges ABB Ltd. face and the recommendations to improve the performance of distributors.
    Keywords
    Performance analysis; ABB Ltd.
     
    Description
    This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2016.
     
    Cataloged from PDF version of Internship report.
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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