Distributor performance Analysis of ABB Ltd.

Abstract

ABB Ltd. is a pioneering technology leader that is writing the future of industrial digitalization. For more than four decades, ABB Ltd. has been at the forefront, innovating digitally connected and enabled industrial equipment and systems. With a heritage spanning more than 130 years, ABB Ltd. operates in more than 100 countries and employs around 135,000 people. In Bangladesh, ABB Ltd. started it operation from 2002. ABB Ltd. conducts its business through distributor channels in Bangladesh. The report will cover the present financial aspects of ABB Ltd. in Low Voltage Products. The report will focus on the present performance of distributor, how to improve their marketing strategy to grab new and untouched market; to find out ABB Ltd.’s market share in the industry. It will also cover the challenges ABB Ltd. face and the recommendations to improve the performance of distributors.