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    An investigation to customer satisfaction level of NCC Bank LTD in the general banking services

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    12104138_BBA.pdf (267.1Kb)
    Date
    2016-11-30
    Publisher
    BRAC Univeristy
    Author
    Chowdhury, Mysha
    Metadata
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    URI
    http://hdl.handle.net/10361/8401
    Abstract
    This study is the result of my internship program ran for the past three months placed at the NCC Bank Ltd, Gulshan branch. The purpose of the study is to understand the satisfaction level of customer in the general banking services of NCC Bank. For this reason I had to gain some practical knowledge about the services that is provided to customers. I also had direct conversation with them to know their views about the services. This study shows that customer satisfaction is largely depends on the employee’s cooperation, office outlook, service charges, interest rates, bill payment facilities, ATM network quality. The sample for this study was the current account holders of National Credit &Commerce Bank Ltd. Printed questionnaires were distributed among 30 respondents and all the questionnaires have been collected and taken as the data for the study. This data has been analyzed by MS Excel and some of the results were satisfactory which shows that the items of questionnaires are appropriates with this study. Despites some different opinion of the customers was also there. The study shows that customers are overall satisfied with the services they get.
    Keywords
    NCC Bank LTD; Customer satisfaction; General banking
     
    Description
    This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2016.
     
    Cataloged from PDF version of Internship report.
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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