AuthorRahman, Md. Raihan
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The report is fully decorated on the work experience that I have gathered as an Intern of Titas Corporation. It is also a reflection of my work at Titas Corporation and my understanding of the digital marketing and how it functions. This report basically consists of the practical experience achieved from the three months Internship period on Titas Corporation. As an intern I work in the client service department. This report explains the importance of digital media marketing in present era and this report will help the reader to get an idea about the importance of it. This report starts with brief idea about marketing agency and digital marketing. After that I try to give a glimpse about Titas Corporation and the products and the services they provide to the customers are described in the first chapter of first part. Chapter one is also included with the Porter’s five forces model of the following industry of Titas Corporation and the SWOT analysis of the Titas Corporation. In chapter Two of I discussed about the roles and the responsibility of mine in the organization through the time period of intern. At the next part, chapter one is about the significance of the study, statement to the problem and objective of the study along with literature review is incorporated. On the chapter two the methodology of the study, limitation is clearly mentioned In the later chapter four I showed finding and provided analysis of the study. Here at first I tried to portray the global scenario of digital marketing and its impact, next I tried to narrow my focus on social media in Bangladesh and its impact on marketing, further I showed the importance of social media compared to other medium of brand communication and its benefits and after that I explained how digital communication firms in Bangladesh are operating and dealing with clients. You will find the reference further studies that I have not included in my report. Before drawing any conclusion based on this report it may be noted that the report was prepared in a very short time and there are lacking in the data. However, still the report may be useful for designing any further study on maintaining brandcommunication in social media.