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Why a brand should do digital marketing - a study on Bangladesh market

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dc.contributor.advisor Chowdhury, Noman Hossain
dc.contributor.author Khan, A. A. MD. Niaz Murshed
dc.date.accessioned 2017-07-17T09:13:05Z
dc.date.available 2017-07-17T09:13:05Z
dc.date.copyright 2016
dc.date.issued 2016-10-01
dc.identifier.other ID 14204113
dc.identifier.uri http://hdl.handle.net/10361/8305
dc.description This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2016 en_US
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 32-33).
dc.description.abstract I consider myself very fortunate for getting the chance to do internship in Asiatic JWT (Digital) which is the oldest advertising agency of the country and monitored directly from JWT Bangkok. Working in a leading advertising agency helped me a lot to understand the current market scenario and how the market is changing. Though digital marketing started many years back in developed countries, we are very new to it. In Bangladesh we are practicing it for last 2/3 years. But I will not say it is running in full swing from my last 6 months experience. Many big brands yet lack knowledge of digital marketing, which is the biggest barrier for digital marketing in this country. Digital marketing added a new dimension in marketing. It made the process interactive. As a result there is always a chance for the brand to improve their lacking according to customer’s demand. On the other hand, customers are now notified about their queries timely. In our country people are using social media more than ever. So there is always a chance of Word Of Mouth communication there. So the job for brands is now kind of easier, if they satisfy the existing customers, these existing customers will get them the potential customers. As I have already mentioned earlier, we are still not educated enough on this sector, people still have trust issue with this, but hopefully with the advancement of technology we will overcome it soon. en_US
dc.description.statementofresponsibility A. A. MD. Niaz Murshed Khan
dc.format.extent 36 pages
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Digital marketing en_US
dc.title Why a brand should do digital marketing - a study on Bangladesh market en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University
dc.description.degree B. Business Administration


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