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The impact of trade activation and promotion in trade channel to increase business volume

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dc.contributor.advisor Haque, Shamim Ehsanul Ahmed, Eftekhar Uddin 2017-07-17T09:02:24Z 2017-07-17T09:02:24Z 2016 2016-10-18
dc.identifier.other ID 13304152
dc.description This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2016. en_US
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 23).
dc.description.abstract Square Toiletries Limited (STL) is one of the largest and leading "Fast Moving Consumer Goods" company in Bangladesh. This report provides an in-depth analysis and interpretation of "The Impact of Trade Activation and Promotion in Trade Channel to Increase Business Volume". It consists of the job responsibilities I was given during my internship in the Marketing Department of STL. A detail of my critical observation is given about the internship activity and the company along with recommendations. Furthermore, the report covers a detail about the internship project. In addition, the report includes a description of relation between trade activation and business volume, the details of Jui market activation program designed for June and July 2016 and the impact analysis of the activation program. Some possible recommendations have also been included from the overall analysis of the internship program. en_US
dc.description.statementofresponsibility Eftekhar Uddin Ahmed
dc.format.extent 23 pages
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Square Toiletries Limited en_US
dc.subject Trade marketing en_US
dc.title The impact of trade activation and promotion in trade channel to increase business volume en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University B. Business Administration

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