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Customer life cycle management of Robi Axiata Ltd.

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dc.contributor.advisor Haque, Shamim Ehsanul
dc.contributor.author Mou, Suraiya
dc.date.accessioned 2017-07-17T08:51:30Z
dc.date.available 2017-07-17T08:51:30Z
dc.date.copyright 2016
dc.date.issued 2017-02-14
dc.identifier.other ID 13104232
dc.identifier.uri http://hdl.handle.net/10361/8301
dc.description This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2016. en_US
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 24).
dc.description.abstract This report is a reflection of the learning and experiences acquired through an opportunity to be associated with Robi Axiata Ltd. for an internship under the Market Operations department. This department is made up of many sub-departments; however, this report focuses on the ones that were closely observed. The main sub-departments were the CLM and Loyalty & Winback. Some major responsibilities of mine were ,Update Partner Tracking list (Dhonnobad Program), Send Work orders , Update partner operators contact address, Various survey calls, Meeting with agents. To retain their customers they have come up a loyalty program called “Dhonnobad Program”. During my internship I get the opportunity to closely observe this program. Loyalty program is a new concept in our country, therefore I have decided to prepare my report on the loyalty program of Robi to compare it with the theoretical concept of loyalty program. In this report I have thoroughly discussed about the loyalty program of Robi and compared it with the theoretical perspective. en_US
dc.description.statementofresponsibility Suraiya Mou
dc.format.extent 24 pages
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Robi Axiata Ltd. en_US
dc.subject Life cycle management en_US
dc.title Customer life cycle management of Robi Axiata Ltd. en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University
dc.description.degree B. Business Administration


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