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    Customer life cycle management of Robi Axiata Ltd.

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    13104232_BBA.pdf (196.5Kb)
    Date
    2017-02-14
    Publisher
    BRAC University
    Author
    Mou, Suraiya
    Metadata
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    URI
    http://hdl.handle.net/10361/8301
    Abstract
    This report is a reflection of the learning and experiences acquired through an opportunity to be associated with Robi Axiata Ltd. for an internship under the Market Operations department. This department is made up of many sub-departments; however, this report focuses on the ones that were closely observed. The main sub-departments were the CLM and Loyalty & Winback. Some major responsibilities of mine were ,Update Partner Tracking list (Dhonnobad Program), Send Work orders , Update partner operators contact address, Various survey calls, Meeting with agents. To retain their customers they have come up a loyalty program called “Dhonnobad Program”. During my internship I get the opportunity to closely observe this program. Loyalty program is a new concept in our country, therefore I have decided to prepare my report on the loyalty program of Robi to compare it with the theoretical concept of loyalty program. In this report I have thoroughly discussed about the loyalty program of Robi and compared it with the theoretical perspective.
    Keywords
    Robi Axiata Ltd.; Life cycle management
     
    Description
    This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2016.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 24).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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