Customers' perception about concord's hospitality complex (Motel Atlantis) and its potential in the industry
AuthorShafi, Tanvir Ibna
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Amusement is one vital part of human life. Without it nobody remains sound and healthy. So in this busy world people aside little bit of their precious time to enjoy. One of the most popular ways to enjoy and get rid of the boring life is to go to the Amusement parks and enjoy for a while. As a developing country Bangladesh is trying to get good opportunities in the world market. This is why the area and load of working is increasing day by day. For this the people of Bangladesh also suffering from lack of enjoyment in their life, especially in the cities. This is one of the factors that push the idea of making Amusement parks in Bangladesh. It sounds really strange that Bangladesh has a theme park which is almost equivalent to the theme parks of USA. Bangladesh is a developing country with poverty and hunger. Apparently it is impossible to think about building theme parks here, but this impossibility is been conquered by Concord Entertainment Co. Ltd. by building an excellent theme park called “Fantasy Kingdom” in Ashulia. Concord Entertainment Co. Ltd. Has started its journey in 2002. It started its journey with an exclusive idea of making a theme park in Bangladesh. Fantasy Kingdom is the first and only one theme park in Bangladesh. Gradually Concord expanded its projects by making another 2 parks and a Motel in Dhaka city situated in Fantasy Kingdom complex. Another addition to Concord Entertainment is the Foy’s Lake, Sea World and Zia Smrity Complex situated in Chittagong; the second important city of Bangladesh. Generally it takes years for a hospitality complex (hotel/motel) to sustain high profit. But by introducing a unique concept and taking the advantages of nearby theme parks Concord’s Motel Atlantis is making reasonable profit every year. Now, it is their duty to understand the current behavior of their customers and take action accordingly if they want to retain constant performance. Overall the future of Theme Motel/Hotel business is looking good, because as people get busier, they will be more willing to visit these theme Motels.