Abstract:
This report is based on the experience in SFBL, survey findings of Chopstick Instant Noodles and
marketing promotional activities of Chopstick. First of all, the company overview has given as a
mandatory part of the report. This also contains the history and sister concerns of SQUARE Group. In the
meantime, it also included with the vision, mission, objectives, Management structure and quality
assurance of SFBL which has been provided from their official website. Second of all, I added my
personal working experience at SFBL. This helped me to get introduced with top Bangladeshi Corporate
cultures. Thirdly, I came up with the overview of Instant Noodles Market in Bangladesh before launching
Chopstick. Here, I added an authentic figure to identify which companies are dominating the Instant
noodles Market in Bangladesh. Then, the SWOT analysis of Chopstick and Marketing Promotional
activities has been given respectively to know the performance of SFBL’s marketing strategies. Last but
not the least; I came up with the findings of my survey which I took from 150 respondents. Finally, I also
gave a recommendation which is needed to be done by SFBL Marketing Department. This are the core
criteria’s of the report to make it fulfill and more informative.
