This report encloses the objective and outline of the research on instant noodles shoppers and
their buying behavior of Noodles Shoppers in prominent areas of Dhaka city. Nestlé and
MAGGI as a team aims to augment the brand equity with its endeavors in the form of the
effective promotional activities. The organization is operating in internationally as a close
resemblance of the operations of the foundation in Bangladesh. The activities of the MAGGI
brand are housed under three pillars- Taste, Brand Name and Family Preference- and include
in-depth understanding of the consumers of their brand and that of the competitors. Despite
the intensive competition with against numerous local and multinational rivals, MAGGI as an
instant noodles have been ruling over the peoples hearts for many years; which is why an
‘lead crisis’ surely had shaken the brand but could not mark a crack on it. Nestle Bangladesh
Limited and MAGGI Brand have been created to mitigate the bottlenecks of traditional
marketing.
