Buying behavior of noodles shoppers
AuthorRima, Fariha Zafor
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This report encloses the objective and outline of the research on instant noodles shoppers and their buying behavior of Noodles Shoppers in prominent areas of Dhaka city. Nestlé and MAGGI as a team aims to augment the brand equity with its endeavors in the form of the effective promotional activities. The organization is operating in internationally as a close resemblance of the operations of the foundation in Bangladesh. The activities of the MAGGI brand are housed under three pillars- Taste, Brand Name and Family Preference- and include in-depth understanding of the consumers of their brand and that of the competitors. Despite the intensive competition with against numerous local and multinational rivals, MAGGI as an instant noodles have been ruling over the peoples hearts for many years; which is why an ‘lead crisis’ surely had shaken the brand but could not mark a crack on it. Nestle Bangladesh Limited and MAGGI Brand have been created to mitigate the bottlenecks of traditional marketing.