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    Buying behavior of noodles shoppers

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    13304132_BBA.pdf (828.5Kb)
    Date
    2016-12-18
    Publisher
    BRAC University
    Author
    Rima, Fariha Zafor
    Metadata
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    URI
    http://hdl.handle.net/10361/8145
    Abstract
    This report encloses the objective and outline of the research on instant noodles shoppers and their buying behavior of Noodles Shoppers in prominent areas of Dhaka city. Nestlé and MAGGI as a team aims to augment the brand equity with its endeavors in the form of the effective promotional activities. The organization is operating in internationally as a close resemblance of the operations of the foundation in Bangladesh. The activities of the MAGGI brand are housed under three pillars- Taste, Brand Name and Family Preference- and include in-depth understanding of the consumers of their brand and that of the competitors. Despite the intensive competition with against numerous local and multinational rivals, MAGGI as an instant noodles have been ruling over the peoples hearts for many years; which is why an ‘lead crisis’ surely had shaken the brand but could not mark a crack on it. Nestle Bangladesh Limited and MAGGI Brand have been created to mitigate the bottlenecks of traditional marketing.
    Keywords
    Buying behavior; Maggi
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 42).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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