• Login
    • Library Home
    View Item 
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Reaching new customers online: product and content development at UpoharBD.com

    Thumbnail
    View/Open
    12104028_BBA.pdf (2.451Mb)
    Date
    2016-12-29
    Publisher
    BRAC University
    Author
    Chowdhury, Noman Hossain
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/8050
    Abstract
    This internship report contains a whole plan of digital marketing analysis on UpoharBD. UpoharBD is an online gift shop. Anyone can visit this site and buy and send gifts to their near and dear ones via online service. I have selected an effective way for researching of new products through Facebook campaigns. Here I analyzed the digital marketing that means the marketing on internet of UpoharBD. In this report I have discussed why digital marketing is important for any business. Also, I have classified and justified the information of the learning what I have found while researching on this matter. UpoharBD is an idol for other online gift shops in Bangladesh. I have studied the website of UpoharBD and came up with some digital marketing plans. At the very first stage, I had brought some research ideas and then I implemented the learning of those ideas and set my objectives. Then I did analysis of my report according to those research and SWOT analysis. Then I made my objectives what I have found from analysis. At first my objective was launching new products and reaching new customers. At this stage I have launched some Facebook campaigns discussed in the ‘Web content development’ and ‘Digital marketing of new products’ sections. I had chosen a very good strategy for my campaigns for increasing sales as well as engagement of people. Lastly, I did the analysis of my successful campaigns. I just hope that these digital marketing plans I have provided will help UpoharBD to become more popular among its customers.
    Keywords
    UpoharBD.com; Online customers
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 48).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback
     

     

    Policy Guidelines

    • BracU Policy
    • Publisher Policy

    Browse

    All of BracU Institutional RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback