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eCRM and eCRM practices in GrameenPhone and its impact

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dc.contributor.advisor Sharkar, Mohammad Zakir Hossain Rahman, Md. Saifur 2011-03-10T09:17:13Z 2011-03-10T09:17:13Z 2010 2010-08-29
dc.identifier.other ID 06304067
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2010.
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 60).
dc.description.abstract Customer Relationship Management is an infrastructure that enables the delineation of an increase in customer value and the correct means by which to motivate valuable customers to remain loyal-indeed, to buy again. Customer Relationship Management is an enterprise-wide mindset, mantra and set of business process and policies that are designed to acquire, retain and service customer. The influence of mobile telecommunication is multi faceted. It has become an indispensable part of urban life. Certainly nowadays mobile telecommunication services serve not only for traditional communication purposes but also as a new channel for existing entertainment and new types of entertainment. Mobile phone network is not appearing with dynamic features as per demand of the situation rather they are trying to be more traditional with modern technology. The service providers of this industry are now fighting for the existing customers in the same market instead of developing new market and new innovative products. So it is now very important issue for the mobile operators company to retain their present customer. Because the market growth rate for this particular industry are very dawdling now. For this reasons the companies focusing their Customer Relationship Management strategy through which they mainly retain their present customer. en_US
dc.description.statementofresponsibility Md. Saifur Rahman
dc.format.extent 70 pages
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Business administration
dc.subject CRM
dc.subject eCRM
dc.title eCRM and eCRM practices in GrameenPhone and its impact en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University B. Business Administration

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