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Digital marketing strategies of Ogilvy & Mather Communications (Pvt.) Limited

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dc.contributor.advisor Khan, Arifur Rahman
dc.contributor.author Saikat, Md. Zobaidul Islam
dc.date.accessioned 2017-04-18T05:58:12Z
dc.date.available 2017-04-18T05:58:12Z
dc.date.copyright 2016
dc.date.issued 2016-02-14
dc.identifier.other ID 10204052
dc.identifier.uri http://hdl.handle.net/10361/8046
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. en_US
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 39).
dc.description.abstract This report presents Digital Marketing Strategies of Ogilvy & Mather Communication Pvt. Ltd. based on following agency‘s Bangladesh Branch intern Md. Zobaidul Islam Saikat‘s the work experience under Digital Client Division from November 15th, 2015 to February 15th, 2016. As being completely new to the practical and corporate world setting, every hour spent in the Digital Client Division gave some amount of experience which is very precious. The report describes, Firstly, how departments work like HR recruiting process of new digital account executive, the basic functions of the client service department like maintain relationship with the clients and prospects, creative department work and finance departments support. Moreover, the work and job duties that had to perform as an intern under an account executive where provided with lots of assigned duties regularly and provided some authority to make decisions on behalf of supervisor and the finding. Finally, Findings & Analysis of the study which was based on ―Digital Marketing Strategies of Ogilvy & Mather Communication ltd‖. en_US
dc.description.statementofresponsibility Md. Zobaidul Islam Saikat
dc.format.extent 39 pages
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Digital marketing en_US
dc.subject Ogilvy & Mather Communications (Pvt.) Limited en_US
dc.title Digital marketing strategies of Ogilvy & Mather Communications (Pvt.) Limited en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University
dc.description.degree B. Business Administration


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