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Digital marketing communication

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dc.contributor.advisor Hafiz, Nusrat Mullick, Mahir Shams 2017-03-13T06:38:38Z 2017-03-13T06:38:38Z 2016 2016
dc.identifier.other ID 10104005
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. en_US
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 43).
dc.description.abstract Strategeek Digital is a Digital Marketing Agency. Digital and social media operations are conducted under the sub-brand name Ice9 Interactive, a sister concern of Strategeek Digital. With the technological strength of Ice9 Interactive , Strategeek digital has established a strong foothold in the digital and social media branding scene of Bangladesh, with a clientele‘ which consists Grameenphone Ltd, Airtel Bangladesh Ltd, Robi Axiata Ltd, Asiatic JWT, Ministry of Foreign Affairs of the People‘s Republic of Bangladesh, Ogilvy, Uniliver Bangladesh etc. I worked with the Social Media team for Robi Axiata Limited. This team is responsible for the overall digital and social media communication of Robi. My task included the Digital marketing-related issues of the QMT e.g. conducting performance appraisal, preparing duty roster, managing payment, training(HR issue) etc. As an intern, I learned the basic quality management issues, evaluating performance of employees, management of remuneration and conducting shifting and development sessions. Strategeek Digital is a delightful workplace. Since it is still small and most employees are right out of some elite universities such as IBA – DU, NSU, BRACU, ULAB and other foreign universities, there is a coherence of ideology, taste, knowledge and culture among all the employees. The low age-difference among the employees is also a reason why the internal communication is so good. Although, workplace politics is an inevitable issue and Strategeek Digital is no different. But all difference is resolved through face-to-face meetings as soon as it surfaces. Before starting the internship. I expected a job to be tedious, robotic and tight –schedules. But at Strategeek Digital, working is fun. Relaxed schedule, paperless office, common workstations and recreational facilities make it a very desirable workplace. en_US
dc.description.statementofresponsibility Mahir Shams Mullick
dc.format.extent 43 pages
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Digital marketing en_US
dc.subject Strategeek digtial en_US
dc.title Digital marketing communication en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University B. Business Administration 

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