Strategic marketing management in Asia: case studies and lessons across industries
Publisher© 2017 Emerald Publishing
MetadataShow full item record
CitationAndaleeb, S. S., & Hasan, K. (Eds.). (2017). Strategic marketing management in Asia : case studies and lessons across industries. UK: Emerald Publishing. Retrieved from http://www.emeraldgrouppublishing.com/products/books/notable/page.htm?id=9781786357465
To continue the current growth momentum, excel in all phases of business, and create future management leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help businesses flourish. Featuring top scholars and practitioners, this book will help academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Indonesia, Vietnam and Japan.
KeywordsMarketing management; Marketing management in Asia; Service marketing; Rural marketing; Marketing research
DescriptionThis book was published by Emerald Publishing, 2016. The publisher's website is at: https://goo.gl/JQIJE3
Showing items related by title, author, creator and subject.
Share market optimization : a web based system to predict share market using different kinds of economic factor Rahat, MD. Maruf; Choudhury, Maher Mohammed Helal Uddin; Sarker, Abdur Rouf (BRAC University, 2008-05)We are going to develop a web based system which will work as share market assistance software. This software will determine which Share is to buy or hold and which one is to sell considering different kinds of social ...
Design and prototypical implementation of an online auction system: 'Farmer’s Market' an online market for farmer and trader Hossain, Ikbal; Arif, Abu Saeem (BRAC Univeristy, 2016-04-17)Effective market information systems can help to reduce information asymmetries, increase competitiveness, and improve efficiency in the marketing system. In Bangladesh, these aspects of agriculture have been very much ...