• Login
    • Library Home
    View Item 
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Customer satisfaction of Standard Bank Ltd.

    Thumbnail
    View/Open
    14364008_BBA.pdf (367.9Kb)
    Date
    2016-09-05
    Publisher
    BRAC University
    Author
    Zaman, Tazrin
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/7853
    Abstract
    This report is a pre-requisite of completion of the MBA Program. I conducted my internship program with the duration of 3 months in Standard Bank Ltd, (SBL) Dhanmondi Branch. In this phase of my education I received the practical knowledge related with my education. I achieved a commendable knowledge on general banking. The report emphasize on the “Customer Satisfaction of Standard Bank Limited” highlights products and services offered by the bank to its customers, ranges of these services, their different features, quality of service. For this customer survey 23 questions have been asked to 20 different customers of Standard Bank. Standard Bank tries to introduce international standard products and services to attract the customers and upgrade their satisfaction level. According to my observation and understanding, it is very difficult on my part to introduce the customer satisfaction procedure in our country in this short period of time. The SBL is trying to do so with their prescheduled programs and procedures to attract wide range of customers by providing them quality services in terms of their personal satisfaction and needs. They have various offers and programs to their customers with attractive packages. although they are doing a good job but according to my perception they need to focus more on the overall management system and consumer behavior which should be much cooperative with the main branches as well as with other branches for a smooth flow of work. I express my observation and personal experience towards the bank. I made necessary recommendations to be adjusted to maintain the organizations journey to the excellence according to my viewpoint. To summarize the whole situation, I would like to say that, this organization is trying their best and putting a lot of efforts to standardize their banking services. In short, this report mainly focuses on how to satisfy the customers by providing them various services and benefits from this bank and to upgrade their satisfaction level by providing better services and qualities in comparison to other banks. This reports also deals with customer needs and wants in terms of their personal views.
    Keywords
    Customer satisfaction; Standard Bank Ltd.
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 53).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback
     

     

    Policy Guidelines

    • BracU Policy
    • Publisher Policy

    Browse

    All of BracU Institutional RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback