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dc.contributor.advisorAkhter, Rahma
dc.contributor.authorAhmed, Ashif
dc.date.accessioned2017-03-01T08:28:44Z
dc.date.available2017-03-01T08:28:44Z
dc.date.copyright2016
dc.date.issued2016-11-29
dc.identifier.otherID 12104235
dc.identifier.urihttp://hdl.handle.net/10361/7826
dc.descriptionThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.en_US
dc.descriptionCataloged from PDF version of Internship report.
dc.descriptionIncludes bibliographical references (page 40).
dc.description.abstractAarong being a 37 years old organization is one of the leading retail lifestyle chains in Bangladesh. It has created a source of livelihood for about 65,000 artisans in various areas of the country and some of them are reached through the Ayesha Abed foundation which manages about 37 centers and 637 sub-centers where artisans can come and find employment as well as create their products. This report attempts to explain the organizational culture, its people and the marketing department. Additionally it also consists details of the work I have done in the various campaigns such as the Puja Preview Event, Reduction Sale co-ordination, Puja Photo shoot co-ordination, Bashabo outlet Marketing Plan as well as my work in numerous reports. I have explained the lessons I have learned during the course of my internship, how I have overcome the difficulties I have faced as well as how this internship exceeded my expectations and the valuable experiences I have gathered. Moreover, I also a marketing plan for the bashabo outlet to increase the sales of Aarong. The report provides an insight into the workings of Aarong’s marketing department as well as how I have tackled the responsibilities and work I have been given.en_US
dc.description.statementofresponsibilityAshif Ahmed
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectAarongen_US
dc.subjectMarketing planen_US
dc.titleMarketing plan for new outlet of Aarong in Bashaboen_US
dc.typeInternship reporten_US
dc.contributor.departmentBRAC Business School, BRAC University
dc.description.degreeB. Business Administration


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