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    Competitive marketing strategy of Japan Tobacco International

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    12304080_BBA.pdf (1.405Mb)
    Date
    2017-02-08
    Publisher
    BRAC University
    Author
    Isalm, Khairul
    Metadata
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    URI
    http://hdl.handle.net/10361/7751
    Abstract
    Japan Tobacco International- Dhaka tobacco Industries is now a joint venture. Japan Tobacco International one of the largest corporations in the world, serving for more than 120 countries in world. I have joined JTI-DTI as the Field Operation Officer (FOO) of Tangail. The position falls under the Marketing department and specifically the Trade Marketing & Distribution unit. The job profile of a Field Operation Officer is to lead a team of people towards achieving daily and monthly volume targets as well properly executing central instructions in their respective territories. I was given full power and resources to lead a team of 150 people towards achieving the overall performance goal of my territory. My role was to constantly deal with shipment, sale, service assurance, code of conduct and any malpractices. I made extensive efforts on knowing every tiny detail of my job profile by asking any question related or unrelated to my work. I am grateful to JTI-DTI for handing me this opportunity to work as a Field Operation Officer. Overall, the experience and learning that I earned will be embedded within me for the entire life. Starting from the way of communication to the discipline, I admire everything that JTI-DTI has taught me.
    Keywords
    Marketing strategy; Japan Tobacco International
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 37).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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