• Login
    • Library Home
    View Item 
    •   BracU IR
    • Department of English and Humanities (ENH)
    • Thesis, B.A. (English and Humanities)
    • View Item
    •   BracU IR
    • Department of English and Humanities (ENH)
    • Thesis, B.A. (English and Humanities)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Discourse analysis of telecom ads: a critical insight from the applied linguistics perspective

    Thumbnail
    View/Open
    11263007_ENH.pdf (6.343Mb)
    Date
    2015-04
    Publisher
    BRAC University
    Author
    Dasgupta, Shatabdi
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/7744
    Abstract
    Advertisements, evident all around, are part of the daily lives of people. It is a kind of communication which is also part of social process. In a particular culture advertisements have dominance to influence the audience. The consumers cannot escape the effect of advertisements. The study concentrates on the use of linguistic tools in the telecommunication advertisements, as communication is the new craze of people. It tries to understand which linguistic tools are used to make the discourses of the advertisements so powerful that it can affect the audience to shape the belief psychologically, attitude and ideology along with the intention of these advertisements, whether advertisements only persuade the audience or manipulate them. The study also attempts to have a critical insight to understand the effect of these advertisements on language, society and culture.
    Keywords
    Telecom Ads; Applied linguistics; Advertisements; Telecommunication; Discourse analysis; CDA; Linguistic tools; Persuasion; Manipulation
     
    Description
    This thesis is submitted in partial fulfillment of the requirements for the degree of Masters of Arts in English, 2015.
     
    Cataloged from PDF version of thesis.
     
    Includes bibliographical references (page 86-94).
    Department
    Department of English and Humanities, BRAC University
    Collections
    • Thesis, B.A. (English and Humanities)

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback
     

     

    Policy Guidelines

    • BracU Policy
    • Publisher Policy

    Browse

    All of BracU Institutional RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback