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    The effects of digital marketing on customer relationships in Bangladesh

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    12104011_BBA.pdf (3.073Mb)
    Date
    2016-11-13
    Publisher
    BRAC University
    Author
    Ahmed, Ishtiaq
    Metadata
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    URI
    http://hdl.handle.net/10361/7594
    Abstract
    The use of digital marketing channels for building customer relationships and long-term loyalty has recently gained attention. In this report, it shows how brand communication, query management service, and interactivity can help marketers boost customer relationships. Besides, this report talks about the total impact of digital marketing on the customer engagement on digital media. This study shows that how customers gained power in their relationships with brands. It also shows the factors that are working behind to make the customers loyal to the brand and have a positive attitude toward to brand. It also discusses about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Lastly, it shows what customers really want brands to do on digital media and their valuable feedback to the brands.
    Keywords
    Digital marketing; Customer relationship
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 59).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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