Abstract:
The use of digital marketing channels for building customer relationships and long-term loyalty has recently gained attention. In this report, it shows how brand communication, query management service, and interactivity can help marketers boost customer relationships. Besides, this report talks about the total impact of digital marketing on the customer engagement on digital media. This study shows that how customers gained power in their relationships with brands. It also shows the factors that are working behind to make the customers loyal to the brand and have a positive attitude toward to brand. It also discusses about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Lastly, it shows what customers really want brands to do on digital media and their valuable feedback to the brands.
